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SEO vs Digital Marketing

The Meaning Of SEO (Search Engine Optimization) SEO is part of digital marketing, and it’s actually a set of tools and best practices that help websites reach higher search engine rankings. The goal of SEO is to increase the number of organic visits (not paid) from search engines like Google because organic traffic is a key source of visitors and potential customers. SEO strategy focuses on getting the page on selected keywords and phrases at the highest search position possible. In order for the website to be properly optimized and to make the SEO strategy successful, On-page and Off-page optimization need to be taken care of. First of all, you need to do On-page optimization, edit and customize the web pages itself, both on the technical side and the content side. The website must be easily readable and structured for the Googlebot (Google’s web crawling bot, sometimes called a “spider”). Website pages must have original, quality, and relevant content for targeted keywords....

Some tips for ensuring quality during your software development process

While agile methodologies brought many advantages for adding value to stakeholders when developing software, they also brought many challenges in the way we think about the quality and how to deal with many non-functional requirements. It is sadly common to see in the industry how products are driven by the SCRUM methodology offer early functional value, but with a growing backlog of defects, an increasing technical debt, and a system with a poor performance that becomes hard to maintain and support. This is not how it should be. Agile promotes speed, but delivering fast does not mean delivering incomplete. There are many ways to ensure that quality is a first-class attribute of your process, and in this article, we aim to give you some tips on how to make this happen. Test from the beginning From a functional quality standpoint, one of the principles of agile methodologies claims that you should test from the beginning. And this is really important. The earlier you find a problem...

On-Page SEO

Search engines can’t understand content as easily as humans… yet. On-page optimization is everything you do to help search engines understand that your content is a relevant answer to people’s queries. Here’s how to do that. Include Your Target Keyword in the URL This is the first thing Google sees—even before the content of your page. When you include your keyword in the URL, you’re sending Google a signal of what your page is about. If you are creating a page about red running shoes, a good example would be to use: www.yourwebsite.com/red-running-shoes. A bad example would be something like www.yourwebsite.com/post/2981-1, which doesn’t give us (or search engines) any clue of what the page is about Warning: There are very serious consequences to changing a URL that already has authority. Don’t do this if your page already has links! Keep Your URLs Short It can be tempting to stuff your URLs with as many keywords as possible—avoid this! Research has shown that shorte...

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