These are some extra stuff you might want to check out now that you’ve gone through the rest of the items on this checklist.
Set Up Rank Tracking
Whenever I start working on an SEO project, one of the first things I do is set up rank tracking.
Doing this will allow you to easily monitor your website’s rankings among dozens or hundreds of keywords.
Tracking your rankings lets you know whether your efforts are paying off.
Set Up Link Monitoring
It’s a good idea to set up link monitoring to know if your content is earning links or if your link building campaigns are working.
Link monitoring tools will crawl the internet looking for links to your site and let you know whenever there’s a new link (or a change on existing links).
Claim Your Brand Name on as Many Social Networking Sites as Possible
For reputation management reasons, not only do you want to make sure no one else gets your account name, but you can often own all the results on the first page of a search for your brand if you’re a new website or company.
You can use NameChk to help with that.
Set Up Bing Webmaster Tools
If you are in the US market, Bing is somewhat relevant in terms of share of search engine traffic.
Bing Webmaster Tools, is the equivalent to Google’s Search Console for Microsoft’s search engine.
Use an SEO Audit Tool to Double-Check Everything
Performing an SEO audit manually is time-consuming and complicated. Fortunately, there are SEO auditing tools that can help with the process.
These will speed up the process, identifying errors and offering solutions. This allows you to spend more of your time working on overall strategy, instead of weeding out broken links.
ProTip: Remember that all of these are automated tools—they are good, but can sometimes recommend the wrong things and they are no substitute for a professional SEO. Always use your own judgment when checking automated reports.
Avoid Meta Keywords
A lot of shady SEOs will say you should use meta keywords. Stay as far away from these people as possible.
Meta keywords are dead and will do nothing for you other than waste your time.
To learn more about this read: Meta Keywords: The Internet’s Saddest Little Meta Tag
Earn Your SEO Certification
ClickMinded is an SEO training course that teaches you exactly how to increase traffic to any website, as quickly as possible.
The course includes a final exam. Take the course, pass the final exam, and you’ll earn your SEO certification. It integrates seamlessly with LinkedIn.
ClickMinded certifications are designed to show future employers and clients that you understand how search engine optimization fundamentally works. We also have a digital marketing certification and a social media marketing certification.
Sidenote: we are very open about the fact that certifications don’t mean that someone is good at SEO (or digital marketing)—but some people still want them for various reasons, so we offer them.
Set Up Rank Tracking
Whenever I start working on an SEO project, one of the first things I do is set up rank tracking.
Doing this will allow you to easily monitor your website’s rankings among dozens or hundreds of keywords.
Tracking your rankings lets you know whether your efforts are paying off.
Set Up Link Monitoring
It’s a good idea to set up link monitoring to know if your content is earning links or if your link building campaigns are working.
Link monitoring tools will crawl the internet looking for links to your site and let you know whenever there’s a new link (or a change on existing links).
Claim Your Brand Name on as Many Social Networking Sites as Possible
For reputation management reasons, not only do you want to make sure no one else gets your account name, but you can often own all the results on the first page of a search for your brand if you’re a new website or company.
You can use NameChk to help with that.
Set Up Bing Webmaster Tools
If you are in the US market, Bing is somewhat relevant in terms of share of search engine traffic.
Bing Webmaster Tools, is the equivalent to Google’s Search Console for Microsoft’s search engine.
Use an SEO Audit Tool to Double-Check Everything
Performing an SEO audit manually is time-consuming and complicated. Fortunately, there are SEO auditing tools that can help with the process.
These will speed up the process, identifying errors and offering solutions. This allows you to spend more of your time working on overall strategy, instead of weeding out broken links.
ProTip: Remember that all of these are automated tools—they are good, but can sometimes recommend the wrong things and they are no substitute for a professional SEO. Always use your own judgment when checking automated reports.
Avoid Meta Keywords
A lot of shady SEOs will say you should use meta keywords. Stay as far away from these people as possible.
Meta keywords are dead and will do nothing for you other than waste your time.
To learn more about this read: Meta Keywords: The Internet’s Saddest Little Meta Tag
Earn Your SEO Certification
ClickMinded is an SEO training course that teaches you exactly how to increase traffic to any website, as quickly as possible.
The course includes a final exam. Take the course, pass the final exam, and you’ll earn your SEO certification. It integrates seamlessly with LinkedIn.
ClickMinded certifications are designed to show future employers and clients that you understand how search engine optimization fundamentally works. We also have a digital marketing certification and a social media marketing certification.
Sidenote: we are very open about the fact that certifications don’t mean that someone is good at SEO (or digital marketing)—but some people still want them for various reasons, so we offer them.
Comments
Post a Comment